She Is Bold is more than makeup — it’s a movement. Every lipstick, blush, and foundation is a reminder that beauty doesn’t have to fit into one box. It can be bold, vibrant, and uniquely yours.

Founded with Care

She Is Bold was founded by Ketsada Seuthprachack, a woman of color who was tired of not seeing herself represented in the beauty industry. Frustrated by the lack of clean, inclusive products that worked for real skin tones and real life, she decided to create her own.

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Built for Bold Beauty

We’re here for the fearless, the soft-spoken, the trailblazers, and the dreamers. Because boldness comes in many forms — and you’ve always had it in you.

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Unleash Your Radiance

We believe in the transformative power of cosmetics to inspire confidence, creativity, and self-love.

Color That Commands Attention.

What Makes Us Bold

At the heart of our brand is a fearless commitment to clean, high-performance beauty — 100% vegan, cruelty-free, and inclusive by design. We believe makeup should be bold, expressive, and kind to your skin and the planet. Whether you’re going bare-faced or full glam, our formulas are made for every shade, every identity, every day. Because beauty isn't about fitting in — it's about standing out, your way.

Our Story
Elevate Your Expression.